The observatory



Science communication has been object of interest since journalism beginning. Thanks to technology and science development during the second half of the XX century, scientific literature and education have significantly increased.
In recent years, governments and institutions have especially focused on development of educational, communicative and informative programs which aim are encourage STEM methodologies (Vision for Science and Society, Gordon Brown. STEM Program USA).

It is a new idea to understand the science governance based on Responsible Research and Innovation (RRI) (H2020, 2014).  The current idea to understand the science governance based on RRI has as objective to emphasize the necessity of building a context for society that increase the value of connectivity.

Se trata de un cambio en la forma de comprender la Ciencia, no sólo desde una dimensión instrumental o práctica, o como patrimonio cultural y científico, sino como instrumento de progreso. Esto supone involucrar a la ciudadanía (Ciencia con y para la Sociedad) más allá de los procesos de divulgación, activando modelos sistémicos de Public Engagement (PE) y Science Education que integren, coordinadamente, los ejes de comunicación, consulta y participación (Rowe & Frewer, 2005).

It is a new way to understand science like a progress instrument. This means that citizens have to be involve in participle process including Public Engagement (PE) and Science Education (Rowe & Frewer, 2005).

The high complexity of this process and the requirement of give professional status to communication research projects, stimulate to create the observatory specialized on science communication analysis. It was launched in the Ciberimaginario network between Universidad Rey Juan Carlos and Universidad de Castilla La Mancha. Besides, it has the support of several research assosiations as Icono 14, “La asociación Española de Cine científico” and “Instituto Latinoamericano de Comunicación Educativa” (ILCE).

The observatory made use of good practices of PCST (The Network for the Public Communication of Science and Technology)
as well as the work done by leading universities and institutions in this field.

Its purpose is being useful for scientific ecosystem strengthen the «Unidades de Cultura Científica» UCC+I function. The educational and learning factors are incorporated to increase the metrics of competitive research projects from a Responsible Research and Innovation perspective.




Efficient communication research voice´s

Aims of the observatory

Professionalization of communication

Providing knowledge to emphasize professionalism in communication, educational and dissemination research actions

Competitive research projects


Communicative and formative field

Contribute to end projects following the Responsible, Research and Innovation instructions

New communicative environment

Investigate what are the possibilities that new communication environment offers to scientific and dissemination research

Participate and dialogue

Encouraging the cooperative dynamics in scientific knowledge

Observatory Functions

Analyze communication and educational tendencies at Responsible Research and Innovation (RRI) context.

Assessing requirements of social and scientific dissemination


Training researchers with communication and scientific dissemination techniques

Make tecnical reports


Educate research groups to create communicate disseminations plans of competitive research projects

Planning the scientific communication actions through dissemination programs

Promote Responsible Research and Innovation  actions and citizen empowerment

Increasing dissemination actions to offer an active involvement of citizens in terms of scientific research

Studding formats, techniques and devices to innovate and create science communication content 

Testing interactive and noninteractive models of communication